An Appraisal of Eco-friendly Housing Estates and Their Market Competitiveness in Jos, Plateau State
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Background of the Study
Eco-friendly housing estates emphasize sustainable living by incorporating energy-efficient designs, use of renewable energy, water conservation technologies, and environmentally friendly construction materials. As climate change and resource scarcity concerns intensify, there has been a global shift toward sustainable housing developments (Adigun & Musa, 2023).
In Jos, Plateau State, eco-friendly housing estates are beginning to emerge, but the market competitiveness of these developments remains unclear. While these estates provide environmental benefits, their market success depends on factors such as affordability, tenant demand, and the perceived value of sustainability (Yusuf & Bello, 2024). This study aims to evaluate the market competitiveness of eco-friendly housing estates in Jos and determine the factors influencing their success.
Statement of the Problem
Despite the benefits of eco-friendly housing estates, the adoption rate in Jos remains slow due to factors such as high construction costs, limited consumer awareness, and affordability challenges. These factors may limit the market competitiveness of these estates, preventing them from reaching their full potential (Okoro & Bello, 2023). This study seeks to analyze the competitive positioning of eco-friendly housing estates in Jos and provide recommendations to improve their market viability.
Objectives of the Study
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To assess the market competitiveness of eco-friendly housing estates in Jos, Plateau State.
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To identify the factors influencing the success of eco-friendly housing estates in Jos.
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To recommend strategies for improving the market competitiveness of eco-friendly housing estates.
Research Questions
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How competitive are eco-friendly housing estates in Jos, Plateau State?
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What factors influence the success of eco-friendly housing estates in Jos?
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What strategies can enhance the market competitiveness of eco-friendly housing estates in Jos?
Research Hypotheses
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Eco-friendly housing estates are not significantly more competitive in the market than conventional housing estates in Jos.
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Factors such as construction costs, tenant awareness, and sustainability perceptions do not significantly impact the competitiveness of eco-friendly housing estates.
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Strategies for enhancing the market competitiveness of eco-friendly housing estates do not significantly improve their success in the market.
Scope and Limitations of the Study
This study focuses on eco-friendly housing estates in Jos, Plateau State, between 2015 and 2025. Limitations include challenges in comparing eco-friendly estates to conventional ones and the potential resistance to change among developers and tenants.
Definitions of Terms
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Eco-friendly Housing Estates: Residential developments that incorporate sustainable building practices such as energy-efficient designs, renewable energy, and water conservation.
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Market Competitiveness: The ability of a product, in this case, housing estates, to succeed in the market based on factors such as demand, price, and unique selling points.
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Jos, Plateau State: A state in central Nigeria, serving as the study location for real estate development analysis.
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